Privacy Policy

Publisher info


Jarno Bierman

The Netherlands


Your privacy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Bicycle Rolling Resistance does not collect personally identifiable information, except when such information is voluntarily submitted by the user. We will not sell, rent or share any such personally identifiable information with any third parties. Like many websites, we automatically log non-personally identifiable information about visits to our websites; this information is used internally e.g. usage statistics, and is not shared with third parties.


If you visit our website to browse, read, or download information:

  • Your web browser automatically sends us information such as the:
    • Internet domain through which you access the Internet (e.g., if you use a commercial Internet service provider, or if you use an Internet account from your school);
    • Internet Protocol address of the computer you are using;
    • type of browser software and operating system you are using;
    • date and time you access our site; and
    • the Internet address of the site from which you linked directly to our site.
  • We will use this information as aggregate data to help us maintain this site, e.g., to determine the number of visitors to different sections of our site, to ensure the site is working properly, and to help us make our site more accessible and useful.
  • We will not use this information to identify individuals, except for site security or law enforcement purposes.
  • We will not obtain personally-identifying information about you when you visit our site, unless you choose to provide such information.


Bicycle Rolling Resistance may use cookies in order to customize this site for return visitors. These cookies are not required for site functionality. Additionally, third-party widgets, banners and text-links such as Google, Twitter, Facebook, may install cookies depending on their configuration. You are not required to accept any cookies to use this site.

Google Analytics

Bicycle Rolling Resistance uses a tool called “Google Analytics” to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Third Party Cookies and Web Beacons

We may use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here

DoubleClick DART Cookie

  • Google, as a third party vendor, uses cookies to serve ads on Bicycle Rolling Resistance
  • Google's use of the DART cookie enables it to serve ads to users based on their visit to Bicycle Rolling Resistance and other sites on the Internet.
  • Users may opt out of the use of the DoubleClick DART cookie by visiting the Google ad and content network Set Google Ad preferences

Affiliate Advertising

Bicycle Rolling Resistance is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to When an Amazon link on Bicycle Rolling Resitance is clicked, an affiliate cookie gets placed on the users computer.

Bicycle Rolling Resistance is a participant in the ZANOX, and Affiliate Window affiliate programs. When an Amazon, Chain Reaction Cycles,, link is clicked on Bicycle Rolling Resistance, an affiliate cookie gets placed on the users computer.

Questions about your privacy

If you have more questions about your privacy, feel free to Contact us